Designers of the Famed “KC Heart” Clothing Line will Partner with NASCAR on a
Special Ticket Package for the NASCAR Cup Series Hollywood Casino 400 Presented by ESPN BET.
KANSAS CITY, Kan., (Sep. 19, 2025) – Today, NASCAR announced an exciting new partnership between Kansas Speedway and beloved Kansas City clothing brand Charlie Hustle to launch an exclusive co-branded apparel collection. In advance of the upcoming NASCAR playoff races and the Hollywood Casino 400 Presented by ESPN BET, the limited-edition line features premium t-shirts that blend Charlie Hustle’s signature vintage-inspired aesthetic with Kansas Speedway’s racing heritage, offering fans unique pieces that celebrate both Kansas City pride and the thrill of NASCAR competition.
As part of the partnership, Kansas Speedway will introduce a special ticket package for select sections that include a complimentary Charlie Hustle Kansas Speedway t-shirt with each ticket purchase. The exclusive package will be available for the upcoming NASCAR Cup Series Playoff race on September 28, giving fans the opportunity to show their local pride while experiencing world-class racing action during the Hollywood Casino 400 Presented by ESPN BET.
“Charlie Hustle’s commitment to celebrating local culture aligns perfectly with our mission to provide an authentic Kansas experience for race fans,” said Kansas Speedway President Pat Warren. “This collaboration brings together two iconic Kansas City institutions and creates something special for our fans – high-quality merchandise that represents both their love of racing and their pride in our great city.”
The Charlie Hustle/Kansas Speedway co-branded merchandise will be available at select Kansas Speedway merchandise haulers during race weekend, as well as online and in-stores beginning Sat., September 20. Special ticket packages are available now through KansasSpeedway.com or by calling the Kansas Speedway ticket office.
“We are incredibly honored to have the opportunity to collaborate with Kansas Speedway ahead of race weekend,” said Chase McAnulty, Founder of Charlie Hustle. “There’s something incredibly special about partnering with such a historic track in the heartland, and in our hometown, that aligns perfectly with our brand. This is more than just a t-shirt collaboration; it’s a commitment to celebrating both partners’ mission in serving a one-of-a-kind experience to our community and fans.”
At Charlie Hustle, every T-shirt is a canvas-bringing hometown pride to life through the stories, traditions, and memories that make us who we are. From the premium quality of our fabrics to the unique style of our designs, every detail is crafted to deliver that look we like to call: Vintage Made Fresh.
Kansas Speedway will host the Second Round of the 2025 NASCAR Playoffs from Sept. 26-28, anchored by Sunday’s Hollywood Casino 400 Presented by ESPN BET. Race weekend activities begin Friday with the ARCA Menards Series Reese’s 150, followed by Saturday’s NASCAR Xfinity Series Kansas Lottery 300, culminating with Sunday’s 400-mile Cup Series race that starts at 2 p.m. CT on NBC.
About Kansas Speedway
Kansas Speedway is a premier motorsports facility in the Midwest. The track, which opened in 2001, hosts two NASCAR Cup Series weekends each year, along with approximately 200 other event days each year. This includes the annual American Royal World Series of Barbecue, the largest barbecue competition in the world which attracts teams both nationally and internationally. The Hollywood Casino at Kansas Speedway, which opened in 2012, overlooks Turn 2 of the track. Fans can purchase tickets at www.kansasspeedway.com and get all of the latest information by downloading the NASCAR tracks app at www.kansasspeedway.com/nascar-tracks-app.
About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.
For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.
