Schwartz will be responsible for all aspects of consumer marketing, ticketing, public relations, and corporate sales at Kansas Speedway. He has worked for Penske Racing, The Valvoline Company, Conseco, M3 Management and most recently he was the Vice President of Marketing and Communications for Indianapolis Motor Speedway (IMS). At IMS, Schwartz was responsible for marketing, public relations, consumer products, creative services and ticketing.
“I’m looking forward to having Chris join our team at Kansas Speedway,” said Warren. “Chris has been in the motorsports industry for over 14 years and has a proven sales, marketing and public relations background and will be a great addition to our staff. His experience will help Kansas Speedway remain one of the premier racing facilities in the country as we move into the future.”
Cook has been with Kansas Speedway for eight years overseeing all aspects of facility operations. Prior to joining the Speedway, Cook was the Facilities Director at the University of Kansas for 19 years where he was responsible for the University’s athletic facilities, including Allen Fieldhouse and Memorial Stadium.
“Darren’s promotion is a reflection of everything he does for the Speedway and he’s an integral part of our management team,” said Warren. “He’s also been working through the construction process for the new Hollywood Casino at Kansas Speedway which will enable Kansas Speedway to continue to offer the best guest experience to our fans.”
Kansas Speedway tickets for Sept. 30 – Oct. 3, 2010 events are on sale now by calling 866.460.RACE or logging onto www.kansasspeedway.com. Weekend tickets for the NASCAR Sprint Cup Series Price Chopper 400 presented by Kraft Foods on Oct. 3, 2010 and the NASCAR Nationwide Series Kansas Lottery 300 on Oct. 2, 2010 are available.
Tickets for O’Reilly Auto Parts Qualifying Day on Oct. 1, 2010 are also on sale.
The Kansas Lottery 150 ARCA Racing Series is set for Thursday, Sept. 30. Fans can bring a non-winning Kansas Lottery ticket for free admission. Fans 18 and under are free.
Parking is always free at Kansas Speedway and fans can bring one 6x6x12-inch soft-sided cooler into the grandstands with their favorite food and beverages.