Kansas Speedway President Jeff Boerger Statement on Camping World Sponsoring the NASCAR Truck Series
Earlier today, NASCAR announced that Camping World will sponsor the NASCAR Truck Series starting in 2009. The NASCAR Camping World Truck Series O’Reilly Auto Parts 250 will run at Kansas Speedway on April 25, 2009 as part of the Road Runner Turbo Indy 300 weekend.
“We look forward to welcoming Camping World back to Kansas Speedway as the new sponsor of the Truck Series,” said Kansas Speedway President Jeff Boerger. “After working with Camping World for our Cup Series race, we know how committed and passionate they are when it comes to racing. The Truck Series has been an integral part of racing at Kansas Speedway since we opened in 2001 and I want to thank all of the people at Craftsman who supported the truck series for so many years and look forward to working with Camping World as the new sponsor of the series.”
The seven-year agreement gives Camping World the exclusive rights to sponsor the series, which has built its reputation on very competitive and tough racing. Camping World will enjoy the support of the most brand-loyal fans in all of sports, including millions who annually attend races of the series, which features 25 points events at 23 tracks across North America. All NASCAR Camping World Truck Series races will be broadcast live on SPEED or FOX which will result in over $100 million worth of exposure for the new title sponsor.
The NASCAR Truck Series is invariably competitive year in and year out. Along with a 19% increase in television ratings this year, the series is host to another heated battle for the championship as the points lead has changed nine times. Johnny Benson and Ron Hornaday have traded the lead several times this year; Benson currently leads Hornaday by only 65 points with four races to go. Along with crafty veterans such as Rick Crawford, Dennis Setzer and Todd Bodine, the series also features up-and-coming rookies like Colin Braun and Erik Darnell. Drivers for each manufacturer have won races this year and are represented in the series standings’ top 10.
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