NASCAR reveals new Nationwide Series logo


Yesterday NASCAR officials revealed the new NASCAR Nationwide Series logo for 2008. NASCAR and Nationwide Insurance announced a seven-year partnership for NASCAR's development series, currently known as the NASCAR Busch Series, on October 3. The NASCAR Nationwide Series name and brand replaces the NASCAR Busch Series for 2008. "The NASCAR Nationwide Series provides a real unique experience or environment for Nationwide to extend its On Your Side brand promise, not only to the race fans but also to the next generation of outstanding NASCAR drivers who are pursuing their dreams and competing at the highest level," said James Lyski, Chief Marketing Officer for Nationwide. "As we say in our advertising, life comes at you fast. No one knows that better than the NASCAR fans. We look forward to growing our relationship with these fans and really demonstrating we are truly on your side." Nationwide replaces Anheuser-Busch after 26 years of sponsorship over the series. NASCAR started the search for the new series partner earlier this season. "We did have a lot of interested parties and the process went on for a while. And candidly we're glad it did because it led us to Nationwide," said Steve Phelps, NASCAR's Vice President of Competition. "The combination of them as an organization, what they wanted, what they've done with the PGA TOUR, the Nationwide Tour, their enthusiasm for this sport that they've shown through their SMI relationships, and really how they are interested in going to activate this, really all those things combined to make them the right choice for us." NASCAR officials also commented on the status of the series' competition in regards to "buschwacking," when NASCAR NEXTEL Cup Series drivers compete in both series. The Nationwide Series' main focus is to maintain a high level of competition, with or without Cup Series drivers. "I think if you look right now, we've probably had over 140 different drivers take starts so far this year in the series and we look into the future that we'll have a continuous flow of young new talent that will be heading our way," said series director Joe Balash. "We may have been heavy for a little bit with the double-duty drivers, but we see that's a trend that's kind of migrating the other way and we'll start seeking a more normal level." Catch the NASCAR Sprint Cup Series and NASCAR Nationwide Series at Kansas Speedway, September 27 and 28, 2008. Call 866.460.RACE for ticket information today.

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